Fulfillment Testimonials eCommercial About Us
 
 



The following quiz is designed to help Publishers and Circulators question, understand and ultimately challenge their circulation policies. Often, we find ourselves just too busy. This quiz is not to judge, it is designed to:
  • Help you review your processes
  • Identify your strengths and weaknesses
  • Create a clearer picture of areas that need aggressive attention to help grow
  • Be operationally and financially more efficient

Enjoy the Quiz and have fun grading yourself at the bottom of the quiz.



  Click Here for More Information
or a FREE Circulation Assessment
  or contact
  Rick McMillen
Chairman
office 832-886-1120 x118
mobile 281-844-8171
rick@mcmillencomm.com
 
 




1. Does your publication have a marketing model developed for the next 12 months?
Yes
No
2. Have you solicited publication print bids from various printers over the past 12 months?
Yes
No
3. Do you regularly price test your subscription rates?
Yes
No
4. Do you review 50% or more of your fulfillment reports content each month?
Yes
No
5. Do you implement special in-store programs at the retail level designed to spike your newsstand sales?
Yes
No
6. Do you adjust your publications renewal copy quarterly?
Yes
No
7. Do you adjust your publications invoice copy quarterly?
Yes
No
8. Do you advance renew annually?
Yes
No
9. Have you recently cross-tested against your subscription control package?
Yes
No
10. Have you cross-tested against your control premium?
Yes
No
11. Have you during the past 12 months analyzed and adjusted your newstand draws by region/wholesaler/major chain?
Yes
No
12. Have you attended a Folio Show in the past 12 months?
Yes
No
13. Do your new subscription direct mail programs exceed 100,000 mail units in 12 months?
Yes
No
14. Have you researched your publication ranking among the top search engines on the Internet during the past 3 months?
Yes
No
15. Have you completed an Independent Readership Survey in the past 12 months?
Yes
No
16. Have you implemented a Readership Focus Group during the past year?
Yes
No
17. Have you participated in a Card Pack program in the past year?
Yes
No
18. Do you change your bind-in card design/marketing monthly?
Yes
No
19. Do you change your bind-in card design/marketing quarterly?
Yes
No
20. Do you know your CPO (Cost Per Order) to acquire renewals?
Yes
No
21. Do you know your CPO (Cost Per Order) to acquire new subscribers?
Yes
No
22. Do you subscribe to industry related publications?
Yes
No
23. Do more spend more than three hours monthly reading industry related news?
Yes
No
24. Do you employ a full time circulation director/manager?
Yes
No
25. Do you research various creative direct mail packaging quarterly?
Yes
No
26. Do you list test with each direct mail campaign?
Yes
No
27. Do you co-mingle any mail sorts with another publisher/company?
Yes
No
28. Is your database on the open market for rental?
Yes
No
29. Do you regularly research envelope variables that are available?
Yes
No
30. Do you visit your local wholesaler (newsstand distributor) regularly?
Yes
No
31. Do you know the distribution manager's name of your regional wholesaler?
Yes
No
32. Are you currently having your mail subscriber file appended with e-mail addresses?
Yes
No
33. Do you e-mail market renewals?
Yes
No
34. Do you cross-market with other publications?
Yes
No
35. Do you know your renewal conversion rates by mailing effort?
Yes
No
TOTALS
Yes
No
How long can circulation run on autopilot? Grade Yourself:
0 - 5
6- 10
11 - 15
16 - 20
21 - 25
26 - 30
31 - 35

No's
No's
No's
No's
No's
No's
No's
You should have a solid hold on your Cirulation.
Question your Circulation priorities.
You may want to reconsider your staffing / processes aggressively.
Should you really be in publishing?
You should consider selling.
I hope you can find a buyer.
Retire
We hope this quiz was helpful to you, your staff and your company.



 
 
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